COOPERATE SOCIAL RESPONSIBILITY
SEFAM has a vision and approach to business with an unequivocal emphasis on our responsibility in building a
resilient world that is environmentally friendly and socially responsible. We focus on the strategic
imperative by investing in renewable energy, emissions reduction, recycling and circularity, water
conservation, plantation drives, and organic and regenerative agriculture. SEFAM is committed towards adopting
the best practices to become a green company to ensure an even greener tomorrow.
In addition, we use materials that can adversely affect the environment and we closely monitor in prevention,
recovery and recycling.
Clothing A Million Smiles
Clothing a Million Smiles is a CSR initiative by Leisure Club in which we are requesting people to donate their pre-loved clothes, books, shoes and bags to us. Since, 24% of Pakistani population is rooted in consistent poverty and going without basic necessity like clothes, we hope to help all of them bit by bit. Leisure Club believes that we can reduce this number by making a small effort by donating our tear-free clothes to CMS.
Our dedicated team will then refurbish, wash and sanitize these items and after proper packing, these bags will be distributed among various NGOs like SOS, Asset, Edhi, Labor of love, Akhuwat and Care Foundation.
“Kiu kay koi bhi na-qabale libas nahi”
Made Of Pakistan
Made of Pakistan is an expression that builds on the sentiment of being Proudly Pakistani. We hope to educate, inspire and bring awareness to all that is great in Pakistan. To achieve this, we launch product lines made through collaborations with Pakistani artists and designers to highlight the undeniable untapped talent of our nation. Our aim is to Find & Connect with the Right People & Teams; who would help us achieve our goal in building a brighter Pakistan.
So, Made of Pakistan features on-going projects that create social impact in Pakistan by sourcing majority of our materials and manufacturing within Pakistan.
No Plastic
We believe in a Plastic free dynamic of materials. Being socially responsible and being a green company, we are promoting a sustainable, resource-efficient circular economy by removing all the plastic from our packaging materials and shifting to environment friendly paper & fabric bags because it’s our responsibility to help lessen the impact on climate change and protect the environment, we are cutting down our emissions, reducing energy consumption and managing natural resources responsibly for greener tomorrow.
Real Girl
With Real Stories of Real Women, Kayseria pays a tribute to women of substance all around the world for their struggles for a better world. We appreciate women who are living by their morals and values in life; inspiring others, motivating generations to changing the fate of women around the world. We promote their journey in life to influence other women with a voice to change and live up to their full potential.
Kayseria salutes the hard work of all the women who went out of their comfort zone to make the impossible possible for all our generations to come.
