SEFAM THE BRAND

THE BRANDS

Established in 1993, image has been a brand synonym with manufacturing high quality embroidered fabrics. Our journey has been paved with the commitment and dedication of all those who have worked and stood behind the vision of our company. Our designs showcase the elegance of the east. It's a play on the celebration of life with only the finest Chikankari infused with our passion for the art of embroidery craft work inspired from Lucknow.

Kayseria

Kayseria

For us at Kayseria, tradition and modernity are inextricably linked, and this is what we try to show through our designs.
Our inspirations are drawn from all over the world and we bring them under one roof to show you that beauty is universal. And so, time and again, we push the boundaries of what is possible in print, embroidery & embellishments. Every single one of our designs is individually crafted with an intricacy of detail that is unmatched. Indeed, we literally use our fabrics as canvasses upon which we paint works of art.
For us, all this is possible only because we see no distinction between Art and Design. Rather, we know that they are two sides of the same coin and when treated as such, work in a most beautiful synergy, which makes magical things possible. Our designs are contemporary and timeless because of their strong roots. These designs are original because they remind us of our pure origins. When you wear Kayseria's designed fabrics, they will look good today and, with our high standards and fabric quality, they will look good in years to come.

Leisureclub

Leisureclub

Our birth in 1997 was the start of a path to sustainable fashion that continues till date. Designed to be comfortable, our collection reflects taking care of fabrics and details.

Mission:
We love beautiful, classic and sustainable products. It is our mission to combine sustainable fashion, high quality materials with beautiful designs. Instead of chasing the latest trends we focus on modern, contemporary collections. Sustainable Fashion instead of Fast Fashion.
Vision:
We want to make your shopping experience a moment in which fashion, art and comfort go hand in hand.

Shahnameh

Shahnameh

Shahnameh was founded in 1997 by SEHAS LLC as a brand whose sole purpose was to provide good quality, trendy, economical, locally-sourced and stitched eastern clothing for the boys and men of Pakistan. At the time, it was something unheard of; but now with a lot of hard work and discipline, we find ourselves at the forefront of a burgeoning market catering to the fashion needs of the youth of Pakistan.
Even today, when so many are tempted to forego the economic rigors of manufacturing clothes in Pakistan and go the easy route of sourcing directly from China or other countries, we doggedly stick to our core value of proudly being 100% Made of Pakistan; with an emphasis on always providing nothing but the best in quality and style. And it is because our hard work has been appreciated by the people of Pakistan that we are in a position to do something very close to our hearts: celebrate our motherland and our compatriots.

RETAIL OUTLETS

In 1985, Seema Aziz and Hamid Zaman began with a vision to produce and retail embroidered fabric of the highest quality, in Pakistan. Since then, retail has grown to over a 100 Kayseria outlets and 46 Leisure Club outlets so that our customers have an easy access to all our products.

OUTLETS