WHO WE ARE
Our Heritage Inspires Us
SEFAM comprises of four multidisciplinary groups. The group’s retail portfolio covers all age segments - formal and casual wear - as well as diverse aesthetic sensibilities. In 1983, Hamid Zaman began with a vision to make fashionable, premium quality and life-enhancing clothes for people. The road from modest family-run business to multidisciplinary group is marked by great hard work and bold steps forward; “but we never forget where we came from”. Our culture and heritage are strongly rooted in our values and practices. Our attitude towards innovation is a bold, out of the box approach because our commitment to improvement is constant. Our stakeholders and patrons are the focal point of our business model and the ultimate barometer of our activity. This means every new innovation we implement is designed to improve the human experience. To deliver better quality, more efficient and more sustainable processes every single time.
Mission
To deliver better quality, more efficient and more sustainable processes every single time.
Vision
To become and remain world class textile solutions provider, by leveraging our global positioning and creating strong growth potential, resulting in increasing shareholders’ value.
Values
Excellence
Significance
Institutionalization
