{"id":235,"date":"2023-05-26T12:54:16","date_gmt":"2023-05-26T12:54:16","guid":{"rendered":"https:\/\/sefam.ecompk.com\/dir\/?page_id=235"},"modified":"2023-10-23T11:11:20","modified_gmt":"2023-10-23T11:11:20","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sefam.ecompk.com\/dir\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><body><p><\/p><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-html\"><video autoplay=\"\" style=\"pointer-events: none;\" muted=\"\" class=\"\" loop=\"\" preload=\"auto\" controls id=\"myVideo\"><source src=\"\/\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/1920x600.-2.mp4\" type=\"video\/mp4\"><\/video>\n<button onclick=\"enableMute()\" type=\"button\" id=\"video-muted-button\">Mute sound<\/button>\n<script>\nvar vid = document.getElementById(\"myVideo\");\nfunction enableMute() { \n    if(vid.muted){\n        vid.muted = false;\n    }else{\n      vid.muted = true;\n    }\n}\n<\/script>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_60e9caca us_animate_this\"><div class=\"vc_column-inner\"><div id=\"ultimate-heading-90816a28e7012af40\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-90816a28e7012af40 uvc-1869 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90816a28e7012af40 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:bold;\">Our Heritage Inspires Us<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90816a28e7012af40 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Our History<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_60e9caca us_animate_this\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In 1984, Hamid Zaman founded SEFAM, as a company that would launch some of the most coveted and respected fashion brands of Pakistan, including Bareez\u00e9, Minnie Minors, Leisure Club, Kayseria, Shahnameh and many more.<br \/>\nThe unifying vision behind all of SEFAM\u2019s brands, has always been to provide textile solutions, of international quality standards, to the ordinary Pakistani consumer, of all ages and backgrounds.<br \/>\nWhen SEFAM was founded, homegrown textile retail brands were few. Fewer still, were high-end, high-quality brands. We proudly consider ourselves trailblazers in this regard; we took a chance, against all the \u201cgood advice to the contrary\u201d, and History helped us prove all the naysayers wrong. Today, SEFAM\u2019s brands are trusted and sold across Pakistan, the Middle East and beyond, to generations of satisfied shoppers. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_19737bc8 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator us_custom_883dac35 size_large\"><\/div><div class=\"wpb_text_column us_custom_97ae8b8f has_text_color us_animate_this\"><div class=\"wpb_wrapper\"><h3>Mission Statement<\/h3>\n<p>We are committed to building an enduring and principled global family business that is known for its professionalism, innovation, and excellence. We believe that by creating value for individuals, the family, stakeholders, and the country as a whole, we can help elevate Pakistan and its reputation on the international stage.<\/p>\n<\/div><\/div><div class=\"w-separator us_custom_883dac35 size_large\"><\/div><div class=\"wpb_text_column us_custom_aec93ad4 has_text_color us_animate_this\"><div class=\"wpb_wrapper\"><h3>Vision<\/h3>\n<p>To be a world-class textile solutions provider, by leveraging our global positioning, and to create strong growth potential, thereby increasing value for our shareholders.<\/p>\n<\/div><\/div><div class=\"w-separator us_custom_883dac35 size_large\"><\/div><div id=\"ultimate-heading-71006a28e7012b3c3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-71006a28e7012b3c3 uvc-7314 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-71006a28e7012b3c3 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"font-weight:bold;\">Values<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_4c77c721 height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_7e20fa79 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image hide_on_mobiles align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1513\" height=\"354\" src=\"https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/valuesBlock-3.png?fit=1513%2C354&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/valuesBlock-3.png?w=1513&amp;ssl=1 1513w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/valuesBlock-3.png?resize=300%2C70&amp;ssl=1 300w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/valuesBlock-3.png?resize=1024%2C240&amp;ssl=1 1024w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/valuesBlock-3.png?resize=600%2C140&amp;ssl=1 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><div class=\"w-image hide_on_default hide_on_laptops hide_on_tablets align_center\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"1421\" height=\"390\" src=\"https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/10\/valuesBlock-02-tran-e1697615617191.png?fit=1421%2C390&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/10\/valuesBlock-02-tran-e1697615617191.png?w=1421&amp;ssl=1 1421w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/10\/valuesBlock-02-tran-e1697615617191.png?resize=300%2C82&amp;ssl=1 300w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/10\/valuesBlock-02-tran-e1697615617191.png?resize=1024%2C281&amp;ssl=1 1024w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/10\/valuesBlock-02-tran-e1697615617191.png?resize=600%2C165&amp;ssl=1 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"grid-gap:0rem;\"><div class=\"wpb_column vc_column_container us_custom_7e20fa79 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row us_custom_be04d206 via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"grid-gap:0rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6d0a0282\"><div class=\"wpb_wrapper\"><h2>WHY SEFAM?<\/h2>\n<p>We are the pioneers of brand building in Pakistan, with 40 years of experience in fashion retail, where we have built brands that are celebrated for being fashion-forward, quality-conscious and which provide unbeatable value for money.<br \/>\nWe prioritize local craftsmanship and marry it with an amalgam of international design trends along with the aesthetic savvy of Pakistan\u2019s rich and diverse, textile culture.<br \/>\nOur commitment to only providing the best to our customers, and to give back to the country that has given us so much, means that we are always learning, always improving, and always looking for initiatives that uplift, educate and facilitate those who live on the margins.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container us_custom_47474b22 us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_cf4c0fd1 align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"560\" src=\"https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/why-sefam-banner.jpg?fit=840%2C560&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/why-sefam-banner.jpg?w=840&amp;ssl=1 840w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/why-sefam-banner.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/sefam.ecompk.com\/dir\/wp-content\/uploads\/2023\/06\/why-sefam-banner.jpg?resize=600%2C400&amp;ssl=1 600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/body><\/div>","protected":false},"excerpt":{"rendered":"Mute sound Our Heritage Inspires UsOur HistoryIn 1984, Hamid Zaman founded SEFAM, as a company that would launch some of the most coveted and respected fashion brands of Pakistan, including Bareez\u00e9, Minnie Minors, Leisure Club, Kayseria, Shahnameh and many more. The unifying vision behind all of SEFAM\u2019s brands, has always been to provide textile solutions,...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-235","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/pages\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":43,"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/pages\/235\/revisions"}],"predecessor-version":[{"id":998,"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/pages\/235\/revisions\/998"}],"wp:attachment":[{"href":"https:\/\/sefam.ecompk.com\/dir\/wp-json\/wp\/v2\/media?parent=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}